HEDONISME KONSUMEN SEBAGAI VARIABEL MEDIATOR ANTARA PEMASARAN DAN PEMBELIAN TIDAK TERENCANA

In a process of purchase, consumers can conduct planned purchase or unplanned purchase behavior. Unplanned purchase behavior, also known as impulsive purcahse behavior, refers to consumers’ response to marketing of product that is not extremely expensive including bakery product. Product and marketi...

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書誌詳細

主要な著者:	Stevanus Bayu Satriawan, Hartoyo Hartoyo, Lilik Noor Yuliati
フォーマット:	Artigo
言語:	Indonésio
出版事項:	Institut Pertanian Bogor 2015-01-01
シリーズ:	Jurnal Ilmu Keluarga dan Konsumen
主題:	bakery outlet consumer hedonism marketing factors product SEM
オンライン･アクセス:	https://jurnal.ipb.ac.id/index.php/jikk/article/view/10019
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