HEDONISME KONSUMEN SEBAGAI VARIABEL MEDIATOR ANTARA PEMASARAN DAN PEMBELIAN TIDAK TERENCANA

In a process of purchase, consumers can conduct planned purchase or unplanned purchase behavior. Unplanned purchase behavior, also known as impulsive purcahse behavior, refers to consumers’ response to marketing of product that is not extremely expensive including bakery product. Product and marketi...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Stevanus Bayu Satriawan, Hartoyo Hartoyo, Lilik Noor Yuliati
Формат:	Artigo
Хэл сонгох:	Indonésio
Хэвлэсэн:	Institut Pertanian Bogor 2015-01-01
Цуврал:	Jurnal Ilmu Keluarga dan Konsumen
Нөхцлүүд:	bakery outlet consumer hedonism marketing factors product SEM
Онлайн хандалт:	https://jurnal.ipb.ac.id/index.php/jikk/article/view/10019
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!