HEDONISME KONSUMEN SEBAGAI VARIABEL MEDIATOR ANTARA PEMASARAN DAN PEMBELIAN TIDAK TERENCANA
In a process of purchase, consumers can conduct planned purchase or unplanned purchase behavior. Unplanned purchase behavior, also known as impulsive purcahse behavior, refers to consumers’ response to marketing of product that is not extremely expensive including bakery product. Product and marketi...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Indonésio |
| Baskı/Yayın Bilgisi: |
Institut Pertanian Bogor
2015-01-01
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| Seri Bilgileri: | Jurnal Ilmu Keluarga dan Konsumen |
| Konular: | |
| Online Erişim: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/10019 |
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