HEDONISME KONSUMEN SEBAGAI VARIABEL MEDIATOR ANTARA PEMASARAN DAN PEMBELIAN TIDAK TERENCANA
In a process of purchase, consumers can conduct planned purchase or unplanned purchase behavior. Unplanned purchase behavior, also known as impulsive purcahse behavior, refers to consumers’ response to marketing of product that is not extremely expensive including bakery product. Product and marketi...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Indonésio |
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Institut Pertanian Bogor
2015-01-01
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| Colección: | Jurnal Ilmu Keluarga dan Konsumen |
| Materias: | |
| Acceso en línea: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/10019 |
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