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HEDONISME KONSUMEN SEBAGAI VARIABEL MEDIATOR ANTARA PEMASARAN DAN PEMBELIAN TIDAK TERENCANA

In a process of purchase, consumers can conduct planned purchase or unplanned purchase behavior. Unplanned purchase behavior, also known as impulsive purcahse behavior, refers to consumers’ response to marketing of product that is not extremely expensive including bakery product. Product and marketi...

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Main Authors: Stevanus Bayu Satriawan, Hartoyo Hartoyo, Lilik Noor Yuliati
Format: Artigo
Language:Indonésio
Published: Institut Pertanian Bogor 2015-01-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
bakery outlet
consumer hedonism
marketing factors
product
SEM
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/10019
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