From Browsing to Decision: How Artificial Intelligence Systems Influence the Modern Fashion Consumer Journey

The present study examines the roles of perceived quality (PQY) and technology attitudes (TAS) in affecting customers’ attitudes toward artificial intelligence (ATAI). The study also explores ATAI’s influence on customer experience (CEE), fashion involvement (FIT), marketing analytics capability (MA...

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Главный автор:	Sager Alharthi
Формат:	Artigo
Язык:	Inglês
Опубликовано:	MDPI AG 2025-12-01
Серии:	Systems
Предметы:	attitudes toward AI technology attitudes purchase decisions customer experience fashion involvement fashion retail business
Online-ссылка:	https://www.mdpi.com/2079-8954/14/1/31
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