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From Browsing to Decision: How Artificial Intelligence Systems Influence the Modern Fashion Consumer Journey

The present study examines the roles of perceived quality (PQY) and technology attitudes (TAS) in affecting customers’ attitudes toward artificial intelligence (ATAI). The study also explores ATAI’s influence on customer experience (CEE), fashion involvement (FIT), marketing analytics capability (MA...

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Hovedforfatter: Sager Alharthi
Format: Artigo
Sprog:Inglês
Udgivet: MDPI AG 2025-12-01
Serier:Systems
Fag:
attitudes toward AI
technology attitudes
purchase decisions
customer experience
fashion involvement
fashion retail business
Online adgang:https://www.mdpi.com/2079-8954/14/1/31
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