Impact of omnichannel integration on Millennials’ purchase intention for fashion retailer
The COVID-19 pandemic has hastened the expansion of omnichannel purchasing globally including in Thailand. This quantitative study employs the stimulus-organism-response (S-O-R) framework to investigate the impact of channel integration on increasing customer satisfaction or reducing perceived risk,...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Taylor & Francis Group
2022-12-01
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| Collection: | Cogent Business & Management |
| Sujets: | |
| Accès en ligne: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2087460 |
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