Impact of omnichannel integration on Millennials’ purchase intention for fashion retailer
The COVID-19 pandemic has hastened the expansion of omnichannel purchasing globally including in Thailand. This quantitative study employs the stimulus-organism-response (S-O-R) framework to investigate the impact of channel integration on increasing customer satisfaction or reducing perceived risk,...
Tallennettuna:
| Päätekijät: | , |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Taylor & Francis Group
2022-12-01
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| Sarja: | Cogent Business & Management |
| Aiheet: | |
| Linkit: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2087460 |
| Tagit: |
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