Factors Effecting Omnichannel Customer Experience: Evidence from Fashion Retail
This research work was designed to investigate the changing dynamics of the retail landscape driven by omnichannel retailing, and to determine the effects on the omnichannel customer’s experience. The role of omnichannel customer behavior in the relation between omnichannel retailing and customer ex...
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| Asıl Yazarlar: | , , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
MDPI AG
2021-12-01
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| Seri Bilgileri: | Information |
| Konular: | |
| Online Erişim: | https://www.mdpi.com/2078-2489/13/1/12 |
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