Impact of omnichannel integration on Millennials’ purchase intention for fashion retailer
The COVID-19 pandemic has hastened the expansion of omnichannel purchasing globally including in Thailand. This quantitative study employs the stimulus-organism-response (S-O-R) framework to investigate the impact of channel integration on increasing customer satisfaction or reducing perceived risk,...
Na minha lista:
| Principais autores: | , |
|---|---|
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Taylor & Francis Group
2022-12-01
|
| Serier: | Cogent Business & Management |
| Fag: | |
| Online adgang: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2087460 |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|