From Browsing to Decision: How Artificial Intelligence Systems Influence the Modern Fashion Consumer Journey

The present study examines the roles of perceived quality (PQY) and technology attitudes (TAS) in affecting customers’ attitudes toward artificial intelligence (ATAI). The study also explores ATAI’s influence on customer experience (CEE), fashion involvement (FIT), marketing analytics capability (MA...

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Bibliografske podrobnosti

Glavni avtor:	Sager Alharthi
Format:	Artigo
Jezik:	Inglês
Izdano:	MDPI AG 2025-12-01
Serija:	Systems
Teme:	attitudes toward AI technology attitudes purchase decisions customer experience fashion involvement fashion retail business
Online dostop:	https://www.mdpi.com/2079-8954/14/1/31
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