How Social Support Motivates Trust and Purchase Intentions in Mobile Social Commerce
Purpose: This study refers to the social support and trust theories to explore what kind of factors affect the users’ intention to adopt MSC. Design/methodology/approach: A total of 207 subjects who had previously experienced or known about MSC were identified and partial least squares were perform...
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| Publicat a: | Revista Brasileira de Gestão de Negócios - RBGN |
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| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Fundação Escola de Comércio Álvares Penteado
2019
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=94768351004 https://www.redalyc.org/journal/947/94768351004/ https://www.redalyc.org/journal/947/94768351004/html/ https://www.redalyc.org/journal/947/94768351004/94768351004.epub https://www.redalyc.org/journal/947/94768351004/movil |
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