How Social Support Motivates Trust and Purchase Intentions in Mobile Social Commerce
Purpose: This study refers to the social support and trust theories to explore what kind of factors affect the users’ intention to adopt MSC. Design/methodology/approach: A total of 207 subjects who had previously experienced or known about MSC were identified and partial least squares were perform...
Uloženo v:
| Vydáno v: | Revista Brasileira de Gestão de Negócios - RBGN |
|---|---|
| Hlavní autoři: | , , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Fundação Escola de Comércio Álvares Penteado
2019
|
| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=94768351004 https://www.redalyc.org/journal/947/94768351004/ https://www.redalyc.org/journal/947/94768351004/html/ https://www.redalyc.org/journal/947/94768351004/94768351004.epub https://www.redalyc.org/journal/947/94768351004/movil |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|