Competitive price and trust as determinants of purchase intention in social commerce

The evolution of Web 2.0 technologies and social media has changed the way online business is conducted. With increasingly popular social networks, the connections among Internet users emerge as an important source of information, allowing consumers to share their ideas, opinions, or even content on...

תיאור מלא

מידע ביבליוגרפי

Principais autores:	Cláudia Rodrigues Maia, Guilherme Lerch Lunardi, Décio Dolci, Lívia Castro D’Avila
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2020-03-01
סדרה:	BAR: Brazilian Administration Review
נושאים:	social commerce price trust social media purchasing intention
גישה מקוונת:	https://bar.anpad.org.br/index.php/bar/article/view/470/399
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!