Competitive price and trust as determinants of purchase intention in social commerce
The evolution of Web 2.0 technologies and social media has changed the way online business is conducted. With increasingly popular social networks, the connections among Internet users emerge as an important source of information, allowing consumers to share their ideas, opinions, or even content on...
Gorde:
| Egile Nagusiak: | , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2020-03-01
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| Saila: | BAR: Brazilian Administration Review |
| Gaiak: | |
| Sarrera elektronikoa: | https://bar.anpad.org.br/index.php/bar/article/view/470/399 |
| Etiketak: |
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