How to Deal with Negative Publicity: the Importance of Consumer Involvement
Negative information about companies can have a harmful effect on consumer perceptions. However, fewstudies investigate how consumers process negative publicity and how companies should react to it. In order toexamine this question, two experiments were carried out: first, a laboratory experiment wh...
محفوظ في:
| الحاوية / القاعدة: | BAR - Brazilian Administration Review |
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| المؤلفون الرئيسيون: | , |
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2005
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.redalyc.org/articulo.oa?id=84120105 |
| الوسوم: |
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