How to Deal with Negative Publicity: the Importance of Consumer Involvement
Negative information about companies can have a harmful effect on consumer perceptions. However, fewstudies investigate how consumers process negative publicity and how companies should react to it. In order toexamine this question, two experiments were carried out: first, a laboratory experiment wh...
Furkejuvvon:
| Publikašuvnnas: | BAR - Brazilian Administration Review |
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| Váldodahkkit: | , |
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2005
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| Fáttát: | |
| Liŋkkat: | https://www.redalyc.org/articulo.oa?id=84120105 |
| Fáddágilkorat: |
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