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Consumer grief: understanding how consumers deal with the loss of extraordinary experiences
Despite the interest in the role of consumption in the bereavement process, the concept of consumer grief and the process consumers experience when grieving remain undertheorized. This article aims to conceptualize consumer grief considering the disruption brought by the COVID-19 pandemic and the ne...
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| Publicado no: | Cadernos EBAPE.BR |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Fundação Getulio Vargas
2022
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=323272113002 https://www.redalyc.org/journal/3232/323272113002/ https://www.redalyc.org/journal/3232/323272113002/html/ https://www.redalyc.org/journal/3232/323272113002/323272113002.epub https://www.redalyc.org/journal/3232/323272113002/movil |
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