How to Deal with Negative Publicity: the Importance of Consumer Involvement
Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigatehow consumers process negative publicity and how companies should react to it. In order to examine this question, twoexperiments were carried out: first, a laboratory experiment wh...
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| Publicado en: | RAC - Revista de Administração Contemporânea |
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| Autores principales: | , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2005
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=84009605 https://www.redalyc.org/journal/840/84009605/ https://www.redalyc.org/journal/840/84009605/html/ https://www.redalyc.org/journal/840/84009605/84009605.epub https://www.redalyc.org/journal/840/84009605/movil |
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