How to Deal with Negative Publicity: the Importance of Consumer Involvement
Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigatehow consumers process negative publicity and how companies should react to it. In order to examine this question, twoexperiments were carried out: first, a laboratory experiment wh...
Bewaard in:
| Gepubliceerd in: | RAC - Revista de Administração Contemporânea |
|---|---|
| Hoofdauteurs: | , |
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2005
|
| Onderwerpen: | |
| Online toegang: | https://www.redalyc.org/articulo.oa?id=84009605 https://www.redalyc.org/journal/840/84009605/ https://www.redalyc.org/journal/840/84009605/html/ https://www.redalyc.org/journal/840/84009605/84009605.epub https://www.redalyc.org/journal/840/84009605/movil |
| Tags: |
Geen labels, Wees de eerste die dit record labelt!
|