How to Deal with Negative Publicity: the Importance of Consumer Involvement
Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigatehow consumers process negative publicity and how companies should react to it. In order to examine this question, twoexperiments were carried out: first, a laboratory experiment wh...
সংরক্ষণ করুন:
| প্রকাশিত: | RAC - Revista de Administração Contemporânea |
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| প্রধান লেখক: | , |
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2005
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.redalyc.org/articulo.oa?id=84009605 https://www.redalyc.org/journal/840/84009605/ https://www.redalyc.org/journal/840/84009605/html/ https://www.redalyc.org/journal/840/84009605/84009605.epub https://www.redalyc.org/journal/840/84009605/movil |
| ট্যাগগুলো: |
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