How to Deal with Negative Publicity: the Importance of Consumer Involvement
Negative information about companies can have a harmful effect on consumer perceptions. However, fewstudies investigate how consumers process negative publicity and how companies should react to it. In order toexamine this question, two experiments were carried out: first, a laboratory experiment wh...
Sábháilte in:
| Foilsithe in: | BAR - Brazilian Administration Review |
|---|---|
| Príomhchruthaitheoirí: | , |
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe / Cruthaithe: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2005
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| Ábhair: | |
| Rochtain ar líne: | https://www.redalyc.org/articulo.oa?id=84120105 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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