How to Deal with Negative Publicity: the Importance of Consumer Involvement
Negative information about companies can have a harmful effect on consumer perceptions. However, fewstudies investigate how consumers process negative publicity and how companies should react to it. In order toexamine this question, two experiments were carried out: first, a laboratory experiment wh...
সংরক্ষণ করুন:
| প্রকাশিত: | BAR - Brazilian Administration Review |
|---|---|
| প্রধান লেখক: | , |
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração
2005
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.redalyc.org/articulo.oa?id=84120105 |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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