Development-based Trust: Proposing and Validating a New Trust Measurement Model for Buyer-Seller Relationships

This study proposes and validates a trust measurement model for buyer-seller relationships. Baptized as development-based trust, the model encompasses three dimensions of trust: calculus-based, knowledge-based and identification-based. In addition to recognizing that trust is a multidimensional cons...

Popoln opis

Shranjeno v:
Bibliografske podrobnosti
izdano v:BAR - Brazilian Administration Review
Main Authors: José Mauro da Costa Hernandez, Claudia Cincotto dos Santos
Format: Artigo
Jezik:Inglês
Izdano: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2010
Teme:
Administración y Contabilidad
trust
Marketing
scale development
channel relationships
relationship marketing
Online dostop:https://www.redalyc.org/articulo.oa?id=84112372005
Oznake: Označite
Brez oznak, prvi označite!

Podobne knjige/članki