Enabling the sustainability transition in buyer–seller interactions: Strategic insights from sellers and buyers
Legislation is now compelling European firms to conduct their businesses in an environmentally sustainable manner. Also, customers are increasingly demanding sustainability aspects in business proposals, products and solutions. Thus, numerous firms are seeking effective sales-related strategies to e...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2025-06-01
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| coleção: | Cleaner Production Letters |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2666791625000090 |
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