Development-based Trust: Proposing and Validating a New Trust Measurement Model for Buyer-Seller Relationships

This study proposes and validates a trust measurement model for buyer-seller relationships. Baptized as development-based trust, the model encompasses three dimensions of trust: calculus-based, knowledge-based and identification-based. In addition to recognizing that trust is a multidimensional cons...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
הוצא לאור ב:BAR - Brazilian Administration Review
Main Authors: José Mauro da Costa Hernandez, Claudia Cincotto dos Santos
פורמט: Artigo
שפה:Inglês
יצא לאור: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2010
נושאים:
Administración y Contabilidad
trust
Marketing
scale development
channel relationships
relationship marketing
גישה מקוונת:https://www.redalyc.org/articulo.oa?id=84112372005
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