Development-based Trust: Proposing and Validating a New Trust Measurement Model for Buyer-Seller Relationships

This study proposes and validates a trust measurement model for buyer-seller relationships. Baptized as development-based trust, the model encompasses three dimensions of trust: calculus-based, knowledge-based and identification-based. In addition to recognizing that trust is a multidimensional cons...

Descripción completa

Guardado en:
Detalles Bibliográficos
Publicado en:BAR - Brazilian Administration Review
Autores principales: José Mauro da Costa Hernandez, Claudia Cincotto dos Santos
Formato: Artigo
Lenguaje:Inglês
Publicado: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2010
Materias:
Administración y Contabilidad
trust
Marketing
scale development
channel relationships
relationship marketing
Acceso en línea:https://www.redalyc.org/articulo.oa?id=84112372005
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares