Development-based Trust: Proposing and Validating a New Trust Measurement Model for Buyer-Seller Relationships

This study proposes and validates a trust measurement model for buyer-seller relationships. Baptized as development-based trust, the model encompasses three dimensions of trust: calculus-based, knowledge-based and identification-based. In addition to recognizing that trust is a multidimensional cons...

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Detalhes bibliográficos
Publicado no:BAR - Brazilian Administration Review
Main Authors: José Mauro da Costa Hernandez, Claudia Cincotto dos Santos
Formato: Artigo
Idioma:Inglês
Publicado em: Associação Nacional de Pós-Graduação e Pesquisa em Administração 2010
Assuntos:
Administración y Contabilidad
trust
Marketing
scale development
channel relationships
relationship marketing
Acesso em linha:https://www.redalyc.org/articulo.oa?id=84112372005
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