Roles of the Buyer’s Trust in Seller in Posted-Price Model of Consumer to Consumer E-Commerce

The buyer’s trust in seller in consumer to consumer e-commerce plays a critical role in consumer purchase decisions.Thus, this paper aims at analyzing the relationships between buyer’s trust in seller, price discount, and price premium by using product price as a moderator variable. A trus...

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Bibliographic Details
Published in:Journal of Theoretical and Applied Electronic Commerce Research
Main Author: Jaehun Joo
Format: Artigo
Language:Inglês
Published: Universidad de Talca 2015
Subjects:
Multidisciplinaria (Ciencias Naturales y Exactas)
C2C e
Trust
c ommerce
Price premium
Price discount
Online Access:https://www.redalyc.org/articulo.oa?id=96542667004
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