PATRIOTISM, COSMOPOLITANISM, CONSUMER ETHNOCENTRISM AND PURCHASE BEHAVIOR IN KAZAKHSTAN
The purpose of this research is to analyze the influence of consumer ethnocentrism and its antecedents - patriotism and cosmopolitanism on consumer domestic and foreign buying behavior in the emerging economy of Kazakhstan. This country poses an interesting question as to how the effects of attitude...
Na minha lista:
| Publicado no: | Organizations and Markets in Emerging Economies |
|---|---|
| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Vilniaus Universitetas
2010
|
| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=692375808006 |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|