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Consumer ethnocentrism influence in choosing a hotel in domestic tourism – evidence from Romania and Croatia

Purpose: The role of consumer ethnocentrism (CE) in choosing a hotel is still not well explored. This research aims to identify if there is a relationship between CE and the preference of Romanian/Croatian respondents for a hotel belonging to a domestic chain vs. international (foreign) chain. Met...

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Main Authors: Cristina Fleșeriu, Katarina Kostelić, Vlad Bocăneț
Format: Artigo
Language:Inglês
Published: Faculty of Economics and Business in Osijek 2023-01-01
Series:Ekonomski Vjesnik
Subjects:
consumer ethnocentrism
CETSCALE
defensive patriotism
protectionism
consumer preference
hotel chain
Online Access:https://hrcak.srce.hr/file/439862
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