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Consumer ethnocentrism influence in choosing a hotel in domestic tourism – evidence from Romania and Croatia

Purpose: The role of consumer ethnocentrism (CE) in choosing a hotel is still not well explored. This research aims to identify if there is a relationship between CE and the preference of Romanian/Croatian respondents for a hotel belonging to a domestic chain vs. international (foreign) chain. Met...

詳細記述

保存先:
書誌詳細
主要な著者: Cristina Fleșeriu, Katarina Kostelić, Vlad Bocăneț
フォーマット: Artigo
言語:Inglês
出版事項: Faculty of Economics and Business in Osijek 2023-01-01
シリーズ:Ekonomski Vjesnik
主題:
オンライン・アクセス:https://hrcak.srce.hr/file/439862
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