The application of SCONET scale in the research of consumer ethnocentrism in Serbia
The study investigates whether SCONET is a reliable and one-factor scale that can be applied to measure consumer ethnocentrism (CE) in the context of the Serbian market. Additionally, the study investigates whether there is a connection between CE measured by the SCONET scale and consumer intention...
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| Hauptverfasser: | , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Srpsko udruženje za marketing
2024-01-01
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| Schriftenreihe: | Marketing (Beograd. 1991) |
| Schlagworte: | |
| Online-Zugang: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712402115G.pdf |
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