Consumer Ethnocentrism and Its Relation with Patriotism and Cosmopolitanism Characteristics Among Students of University of Isfahan
Consumer ethnocentrism as an important factor in consumers’ buying decisions of local or imported products has been the topic of so many researches. For this reason the present study by taking 230 students of University of Isfahan as its statistical sample, first has tried to measure their ethnocent...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Persa |
| Veröffentlicht: |
University of Tehran, Faculty of Management
2009-09-01
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| Schriftenreihe: | مدیریت بازرگانی |
| Schlagworte: | |
| Online-Zugang: | https://jibm.ut.ac.ir/article_20334_b27c4471f95382de02ad537df19e948c.pdf |
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