Investigating the Effect of Consumer Ethnocentrism, Cosmopolitanism, and Relative Product Quality to Brand Preferences: An Insight from Generation Z in Indonesia
The development of the economy in the current globalization era is increasingly rapid. The business world in various industries has tight competition, including the makeup industry. The research aimed to explore Generation Z’s preferences toward global brand makeup products in Indonesia. It appli...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Bina Nusantara University
2022-10-01
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| Серія: | Binus Business Review |
| Предмети: | |
| Онлайн доступ: | https://journal.binus.ac.id/index.php/BBR/article/view/8341 |
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