The application of SCONET scale in the research of consumer ethnocentrism in Serbia

The study investigates whether SCONET is a reliable and one-factor scale that can be applied to measure consumer ethnocentrism (CE) in the context of the Serbian market. Additionally, the study investigates whether there is a connection between CE measured by the SCONET scale and consumer intention...

Полное описание

Библиографические подробности

Главные авторы:	Gašević Dragana, Jovičić Dragoljub, Zdravković Stefan, Čakajac Božidar
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Srpsko udruženje za marketing 2024-01-01
Серии:	Marketing (Beograd. 1991)
Предметы:	cetscale sconet consumer ethnocentrism purchasing intentions
Online-ссылка:	https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712402115G.pdf
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