PATRIOTISM, COSMOPOLITANISM, CONSUMER ETHNOCENTRISM AND PURCHASE BEHAVIOR IN KAZAKHSTAN
The purpose of this research is to analyze the influence of consumer ethnocentrism and its antecedents - patriotism and cosmopolitanism on consumer domestic and foreign buying behavior in the emerging economy of Kazakhstan. This country poses an interesting question as to how the effects of attitude...
में बचाया:
| में प्रकाशित: | Organizations and Markets in Emerging Economies |
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| मुख्य लेखकों: | , , |
| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Vilniaus Universitetas
2010
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| विषय: | |
| ऑनलाइन पहुंच: | https://www.redalyc.org/articulo.oa?id=692375808006 |
| टैग: |
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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