ANALYZING THE PROFILE AND PURCHASE INTENTIONS OF GREEN CONSUMERS IN POLAND

Consumers have started to search for green products and services as their environmental consciousness has been increasingly rising. As a result, companies have been forced to implement the strategies of green marketing, and marketers began to consider the differences existing between various segment...

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Vydáno v:Ekonomika
Hlavní autoři: Fahri Apaydin, Magdalena Szczepaniak
Médium: Artigo
Jazyk:Inglês
Vydáno: Vilniaus Universitetas 2017
Témata:
Economía y Finanzas
Green Marketing
Polish consumers
green consumer segments
environmental consciousness
On-line přístup:https://www.redalyc.org/articulo.oa?id=692273661006
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