PORTUGUESE CONSUMERS’ GREEN PURCHASE BEHAVIOR: AN ANALYSIS OF ITS ANTECEDENTS AND A PROPOSAL OF SEGMENTATION
This study analyzes how “Knowledge about environmental problems,” "Perceived consumer effectiveness,” and "Recycling behavior” can predict “Reported purchase of green products in general,” and “Reported purchase of specific green products.” Another object ive of this study is to identify d...
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| Wydane w: | Revista Brasileira de Marketing |
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| Główni autorzy: | , |
| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Universidade Nove de Julho
2017
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| Hasła przedmiotowe: | |
| Dostęp online: | https://www.redalyc.org/articulo.oa?id=471755324004 |
| Etykiety: |
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