PORTUGUESE CONSUMERS’ GREEN PURCHASE BEHAVIOR: AN ANALYSIS OF ITS ANTECEDENTS AND A PROPOSAL OF SEGMENTATION
This study analyzes how “Knowledge about environmental problems,” "Perceived consumer effectiveness,” and "Recycling behavior” can predict “Reported purchase of green products in general,” and “Reported purchase of specific green products.” Another object ive of this study is to identify d...
Salvato in:
| Pubblicato in: | Revista Brasileira de Marketing |
|---|---|
| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidade Nove de Julho
2017
|
| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=471755324004 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|