THE ROLE OF ATTITUDE IN MEDIATING CONSUMER KNOWLEDGE INFLUENCE TOWARDS THE PURCHASE INTENTION OF GREEN PRODUCT

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
Main Authors: A.A Sagung Ayu Wulandari, I Ketut Rahyuda, Ni Nyoman Kerti Yasa
פורמט: Artigo
שפה:Inglês
יצא לאור: Universitas Negeri Semarang 2015-09-01
סדרה:Jurnal Dinamika Manajemen
נושאים:
Green Marketing
Green Product
Consumer Knowledge
Attitude On The Environment
Purchase Intention
גישה מקוונת:https://journal.unnes.ac.id/nju/index.php/jdm/article/view/4302
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