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Impact of brand equity on consumer purchase intent
The primary aim of this study was to investigate the impact of brand loyalty and brand association on consumer purchase intent. It also aimed to examin the association between brand awareness and perceived quality related to consumer purchase intent. Findings revealed that both brand loyalty and bra...
Zapisane w:
| Wydane w: | Utopía y Praxis Latinoamericana |
|---|---|
| Główni autorzy: | , |
| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Universidad del Zulia
2019
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| Hasła przedmiotowe: | |
| Dostęp online: | https://www.redalyc.org/articulo.oa?id=27962177038 https://www.redalyc.org/journal/279/27962177038/ https://www.redalyc.org/journal/279/27962177038/html/ https://www.redalyc.org/journal/279/27962177038/27962177038.epub https://www.redalyc.org/journal/279/27962177038/movil |
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