The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands
This study evaluates the impact of consumer constructs, including ethnocentrism, attitudes toward brands, and celebrity endorsement, on purchase intentions for beverages in Pakistan. A quantitative survey was administered to collect the data and a path analysis conducted to test the model. Based on...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Lahore School of Economics
2015-05-01
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| Col·lecció: | The Lahore Journal of Business |
| Matèries: | |
| Accés en línia: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/32 |
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