The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands
This study evaluates the impact of consumer constructs, including ethnocentrism, attitudes toward brands, and celebrity endorsement, on purchase intentions for beverages in Pakistan. A quantitative survey was administered to collect the data and a path analysis conducted to test the model. Based on...
Enregistré dans:
| Auteurs principaux: | , |
|---|---|
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Lahore School of Economics
2015-05-01
|
| Collection: | The Lahore Journal of Business |
| Sujets: | |
| Accès en ligne: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/32 |
| Tags: |
Pas de tags, Soyez le premier à ajouter un tag!
|