Factors influencing purchase intention towards consumer-to-consumer e-commerce

Purpose: This study explores factors that influence consumer’s purchase intention at three consumer-to-consumer (C2C) e-commerce companies in Indonesia. Design/methodology: 5 Expert opinions are used to determine the indicators of each factor and the Structural Equation Modelling (SEM) method is use...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yayımlandı:Intangible Capital
Asıl Yazarlar: M. Dachyar, Liska Banjarnahor
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Universitat Politècnica de Catalunya 2017
Konular:
Administración y Contabilidad
to
commerce
Consumer
Purchase Intention
Online Erişim:https://www.redalyc.org/articulo.oa?id=54953914004
Etiketler: Etiketle
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