A carregar...
Factors influencing purchase intention towards consumer-to-consumer e-commerce
Purpose: This study explores factors that influence consumer’s purchase intention at three consumer-to-consumer (C2C) e-commerce companies in Indonesia. Design/methodology: 5 Expert opinions are used to determine the indicators of each factor and the Structural Equation Modelling (SEM) method is use...
Na minha lista:
| Publicado no: | Intangible Capital |
|---|---|
| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitat Politècnica de Catalunya
2017
|
| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=54953914004 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|