Influencing Factors of Consumers’ Impulse Purchase Intentions in Livestream E-Commerce Based on DEMATEL-AISM

As the online shopping user base continues to grow rapidly, livestream e-commerce has emerged as a pivotal commercial phenomenon. However, consumers’ impulse purchase intentions in this environment are influenced by numerous interrelated factors, and the underlying mechanisms remain complex. To addr...

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Auteurs principaux:	Sijie Ma, Wanjing Wei, Jiahui Wang, Haoyu Liu, Yujie Song, Lei Yang
Format:	Artigo
Langue:	Inglês
Publié:	MDPI AG 2025-04-01
Collection:	Journal of Theoretical and Applied Electronic Commerce Research
Sujets:	livestream e-commerce DEMATEL-AISM λ-interception consumers’ impulse purchase index system of influencing factors
Accès en ligne:	https://www.mdpi.com/0718-1876/20/2/86
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