INTERNATIONALIZATION OF EMERGING MARKET MULTINATIONALS: A CONVERSATION BETWEEN THE UPPSALA MODEL AND THE SPRINGBOARD PERSPECTIVE

Objective: This study focuses on the internationalization process of an important emerging markets multinational (EMM), aiming to understand how such companies manage to achieve relevant positions in the global economy. In seeking to understand its strategy and internationalization process, we tackl...

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Bibliografiske detaljer

Udgivet i:	Revista Eletrônica de Negócios Internacionais (Internext)
Principais autores:	Paula Erthal Hermano Boldrini, Clarice Secches Kogut, Renato Cotta de Mello
Format:	Artigo
Sprog:	Inglês
Udgivet:	Escola Superior de Propaganda e Marketing 2024
Fag:	Administración y Contabilidad
Online adgang:	https://www.redalyc.org/articulo.oa?id=557578949002 https://www.redalyc.org/journal/5575/557578949002/ https://www.redalyc.org/journal/5575/557578949002/html/ https://www.redalyc.org/journal/5575/557578949002/557578949002.epub https://www.redalyc.org/journal/5575/557578949002/movil
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