INTERNATIONALIZATION OF EMERGING MARKET MULTINATIONALS: A CONVERSATION BETWEEN THE UPPSALA MODEL AND THE SPRINGBOARD PERSPECTIVE

Objective: This study focuses on the internationalization process of an important emerging markets multinational (EMM), aiming to understand how such companies manage to achieve relevant positions in the global economy. In seeking to understand its strategy and internationalization process, we tackl...

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書誌詳細

出版年:	Revista Eletrônica de Negócios Internacionais (Internext)
主要な著者:	Paula Erthal Hermano Boldrini, Clarice Secches Kogut, Renato Cotta de Mello
フォーマット:	Artigo
言語:	Inglês
出版事項:	Escola Superior de Propaganda e Marketing 2024
主題:	Administración y Contabilidad
オンライン･アクセス:	https://www.redalyc.org/articulo.oa?id=557578949002 https://www.redalyc.org/journal/5575/557578949002/ https://www.redalyc.org/journal/5575/557578949002/html/ https://www.redalyc.org/journal/5575/557578949002/557578949002.epub https://www.redalyc.org/journal/5575/557578949002/movil
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