INTERNATIONALIZATION OF EMERGING MARKET MULTINATIONALS: A CONVERSATION BETWEEN THE UPPSALA MODEL AND THE SPRINGBOARD PERSPECTIVE
Objective: This study focuses on the internationalization process of an important emerging markets multinational (EMM), aiming to understand how such companies manage to achieve relevant positions in the global economy. In seeking to understand its strategy and internationalization process, we tackl...
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| Wydane w: | Revista Eletrônica de Negócios Internacionais (Internext) |
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| Główni autorzy: | , , |
| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Escola Superior de Propaganda e Marketing
2024
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| Hasła przedmiotowe: | |
| Dostęp online: | https://www.redalyc.org/articulo.oa?id=557578949002 https://www.redalyc.org/journal/5575/557578949002/ https://www.redalyc.org/journal/5575/557578949002/html/ https://www.redalyc.org/journal/5575/557578949002/557578949002.epub https://www.redalyc.org/journal/5575/557578949002/movil |
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