INTERNATIONALIZATION OF EMERGING MARKET MULTINATIONALS: A CONVERSATION BETWEEN THE UPPSALA MODEL AND THE SPRINGBOARD PERSPECTIVE

Objective: This study focuses on the internationalization process of an important emerging markets multinational (EMM), aiming to understand how such companies manage to achieve relevant positions in the global economy. In seeking to understand its strategy and internationalization process, we tackl...

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Detalhes bibliográficos

Publicado no:	Revista Eletrônica de Negócios Internacionais (Internext)
Principais autores:	Paula Erthal Hermano Boldrini, Clarice Secches Kogut, Renato Cotta de Mello
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Escola Superior de Propaganda e Marketing 2024
Assuntos:	Administración y Contabilidad
Acesso em linha:	https://www.redalyc.org/articulo.oa?id=557578949002 https://www.redalyc.org/journal/5575/557578949002/ https://www.redalyc.org/journal/5575/557578949002/html/ https://www.redalyc.org/journal/5575/557578949002/557578949002.epub https://www.redalyc.org/journal/5575/557578949002/movil
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